As part of the Global Week for Action on NCDs 2025, Rwanda NCD Alliance (RNCDA) launched the #LeadOnNCDs Social Media Challenge — a vibrant digital campaign that energized communities across Rwanda and beyond. Held from 22 to 25 September, the challenge invited individuals and organizations to share how they lead on NCDs or what leadership should look like to advance health equity. Participants tagged Rwanda NCD Alliance social media platforms and used the hashtag #LeadOnNCDs to join the movement, with airtime prizes awarded to the top three most engaging posts. The campaign generated over 2.1 million impressions, more than 370 posts, and 54,000+ video views across platforms including X, Instagram, Facebook, and LinkedIn. These powerful advocacy messages and creative contributions showcased Rwanda’s growing digital footprint in NCD advocacy and reinforced the country’s leadership in inclusive, people-centered health action.

See Campaign