Media Engagement

Media Engagement

We have chosen to engage the media because of its influential role to impact awareness and advocacy if engaged in a planned way. The media has the power to inform a large population in a variety of accessible ways within a short period of time. Media can also change perceptions and contribute to social and behaviour change by setting the agenda and focusing on particular issues.

Since the start of the media engagement, dozens of NCDs articles were published, more than 50 journalists were equipped with skills to report on NCDs, NCD-themed TV & radio content evolved. Notably, we developed active digital media platforms that serve as communication, advocacy, and awareness channels with NCDs contents, including videos and infographics.